BIZ101 Business Communication Proposal

BIZ101 Business Communication Proposal

	ASSESSMENT BRIEF 2
Subject Code and Title		BIZ101: Business Communications
Assessment		Part A: Proposal
		Part B: Report
Individual/Group		Individual or group
Length		Part A: Proposal: 600 words (+/- 10%)
		Part B: Report: 1,000 words (+/- 10%)
Learning Outcomes		This assessment addresses the following subject learning
		outcomes:
		a) Demonstrate academic skills appropriate to the level of
		study.
		b) Demonstrate research skills and referencing
		appropriate to the level of study.
		c)  Critically analyse texts and/or multi-modal material in a
		business context.
		d)  Identify and apply effective communication methods
		within a business and academic environment.
		e)  Evaluate the use and importance of technology in
		presenting business communication.
Submission		Part A: Proposal By 11:55pm AEST/AEDT Sunday of
		Module 4 (Week 7)
		Part B: Report By 11:55pm AEST/AEDT Sunday of Module
		5 (Week 9)
Weighting		Part A: Proposal: 20%
		Part B: Report: 30%
Total Marks		Part A: 100 marks
		Part B: 100 marks

Context:

Tertiary students are expected to demonstrate research skills and the ability to critically analyse the value of research sources in a business style report.

Instructions:

Part A: Proposal

In the first part of this assessment, you must write a 600-word report proposal outlining what you will write your report on in response to the topic you or your group chose, as described in Assessment 1.

Please use the following outline to help structure your proposal:

Topic	Make sure the purpose of the report is clear, i.e. you are identifying a
	communications strategy based on your chosen topic and proposing how
	you will implement it.
	Use the research you conducted in Assessment 1 to clarify the topic
	further and state how you will apply the evidence you gathered.
Outline	1.  Provide a proposal outline that will show what you are
Proposal	intending on including in your report.
	2.  Describe the background of the organisation by providing a brief
	description on the business and the communication strategy you
	intend on implementing.

Part B: Report

Now that you have decided on your content and structure, you have to write the report. Follow the report structure that you studied in Module 2 and review the marking rubric in this assessment brief on page 3.

It is expected that you will demonstrate in your report:

a comprehensive understanding of the topic you have chosen

evidence of research and application of reliable and relevant evidence critical analysis and the ability to develop coherent arguments

effective communication in the form of professional writing skills, presented in a report format and;

effective referencing skills (APA style)

evidence of a contribution to group effectiveness (if completed as a group assignment) Note: You will not be disadvantaged if you do this individually

Submitting Your Assessment

1. Check your originality by uploading your assignment to Turnitin.

2. When less than 20%, submit your assignment through the Assessment Submission area.
3. Learning Rubrics

	Assessment	Fail	Pass	Credit	Distinction	High Distinction
		(Unacceptable)	(Functional)	(Proficient)	(Advanced)	(Exceptional)
	Attributes
		(0-49%)	(50-64%)	(65-74%)	(75-84%)	(85-100%)
	Part A: Proposal Outline	The proposal does not	The proposal displays an	The proposal accurately and	The proposal accurately	The proposal accurately and
		effectively show that the writer	understanding of the selected	succinctly displays an	and succinctly displays an	succinctly displays an
	50	has an understanding of their	topic but is largely descriptive.	understanding of the	understanding of the	understanding of the
		chosen topic and the		selected topic.	selected topic.	selected topic.
		background.
	Part A: Proposal	They have not demonstrated	They have demonstrated a	They have successfully	They have demonstrated a	They have successfully
	Structure	how they will outline their topic	very basic outline of how they	demonstrated how they will	well-structured outline on	demonstrated an expert
	50	into a report structure.	will outline their topic into a	outline their topic into a	their report topic with	analysis of how they will
			report structure.	report structure, but lacks	some further analysis.	outline their topic into a
				any analysis.		report structure.
	Part B: Report	The report is primarily	The report writing generally	The report shows a	This report shows a high	The report shows skilled use
		descriptive, has very little or	demonstrates some business	reasonable understanding	level of business writing	of business writing style and
	Writing	no business style and the	style and demonstrates a	of business style and	style and demonstrates a	can demonstrates
	70	meaning is frequently unclear.	reasonable ability to discuss	demonstrates a sound	good level of discussing the	outstanding ability to discuss
		To improve you need to	the topic. To improve you	ability to discuss the topic.	topic. Your work is	the topic. You have shown
		demonstrate basic business	need to show further research	To improve you can show	insightful and well thought	originality of thought and
		knowledge by further	and document evidence.	further analysis of the topic.	out.	need little or no
		research.				improvement.
	Part B: Report Structure	Ideas and information are not	The Information is partly	The information has been	The organisation and	The use of sections is
	20	organised according to	categorised into report	structured but would be	formatting of information	thoughtful. Information is
		sections expected in the	sections, however this needs	made clearer with better	into the report sections is	presented in an exceptionally
		report.	improving.	organisation.	very clear and organised.	clear & organised manner.
	Part B: Referencing	There are consistent mistakes	There are some mistakes in	There are minimal mistakes	There are minimal	There are no mistakes in
	10	in using the APA style for	using the APA style for	in using the APA style for	formatting errors in using	using the APA style for
		referencing.	referencing.	referencing.	the APA style for	referencing.
					referencing.